About

alexander joshua


created in 2016, alexander joshua is a contemporary clothing and jewellery brand that brings together the two brothers behind innovative jewellery experience – cast (james and luke cottingham) and the creative direction of jasper lee.

the underlying consideration behind alexander joshua is that of balance – a balance between the natural and the man-made – a balance between the north and the south – a balance between clothing and jewellery.

alexander joshua’s aim is to construct unusual yet wearable pieces that bridge organic form and post-gothic shapes with contemporary minimalism and industrial vitality.

evolving from a streetwear background, our objective is to produce timeless, driven pieces that transcend our northern roots – always looking to the future. taking influence from our cultural surroundings and experiences – artists, architects, sculptors, designers; both historical and contemporary, to create alexander joshua’s balanced vision.

not wanting to be constrained by the fashion industry’s limitations and the uncontrollability of the global climate, alexander joshua’s purpose is to move away from the conventional spring/summer autumn/winter structure, releasing pieces as and when we want to.

all our garments and jewellery are designed in-house and constructed in the uk, with our jewellery hand-made in Sheffield, uk.

come and meet us at our new concept store at kelham island, sheffield, uk – open January 2017.



who are we

AJ Team

Luke Joshua Cottingham

James Alexander Cottingham

Jasper Lee